TITLE
Recommendation to authorize City Manager, or designee, to execute a contract, and any necessary documents including any necessary subsequent amendments, with Sprout Social, Inc., of Chicago IL, to provide social media support services and tools, in a total annual amount not to exceed $40,000, for a period of two years, with the option to renew for additional one-year periods, at the discretion of the City Manager. (Citywide)
DISCUSSION
City Council approval is requested to enter into a contract with Sprout Social, Inc., to provide social media support services and tools. Social media continues to be a primary strategic tactic for engaging residents, businesses and visitors, and the City of Long Beach (City) continues to increase its social media presence, followers, and engagement. Currently the City has nearly half a million followers across its primary and departmental accounts. The City Manager’s Office, Office of Public Affairs and Communications, oversees the City’s social media strategy, policy, training, content generation, and community engagement for the City’s primary social platforms while providing guidance to departments.
Sprout Social, Inc., is a social media managing tool that provides social media support services that will continue to assist the City with its social media strategy across multiple platforms, including effective scheduling, streamlined customer service, collaborative content calendars, and review and organization of data and analytics. As an all in one dashboard, Sprout Social Inc., has provided the necessary tools to build, maintain, monitor and optimize multiple social media platforms across departments since 2019. Sprout Social, Inc., also offers internal customer service that includes training and strategic guidance on how to properly use the tools that support the strategic focus areas, goals and objectives as set forth in the City’s Communication Strategic Plan. Since the authorization of the previous agreement with...
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