TITLE
Recommendation to adopt resolution authorizing City Manager, or designee, to execute an agreement, and all documents necessary including any subsequent amendments, with Taxi Productions, Inc., dba KJLH 102.3 FM, of Inglewood, CA, for culturally-relevant communications and marketing services for the Black Infant Health Public Awareness Campaign, in an amount not to exceed $150,000, for the period of October 1, 2020 through June 30, 2021, with the option to renew for an additional one-year period, at the discretion of City Manager. (Citywide)
DISCUSSION
City Council approval is requested to enter into an agreement with Taxi Productions Inc., dba KJLH 102.3 FM (KJLH), for culturally-relevant communications and marketing services for the Black Infant Health (BIH) Public Awareness Campaign.
On October 13, 2020, the City Council authorized an agreement with the California Department of Public Health (CDPH), to accept and expend grant funding in the amount of $1,000,000, for the BIH Public Awareness Campaign (Campaign), for the period of September 1, 2020 through June 30, 2022. An important aspect of the Campaign is outreach and education, requiring the services of a specialist in radio and internet communications to create and deliver a culturally responsive public awareness media campaign centered on the BIH Program, and specifically women across the State of California (State).
On February 18, 2021, an agreement was entered into with KJLH in the amount of $75,000 following regular City procurement protocols. KJLH started producing radio, internet, and print advertisements for the Southern California Campaign. In March 2021, the State contacted the Long Beach BIH program to inform them that the area of coverage changed, and that Long Beach is now responsible for ensuring statewide dissemination of any products produced. To maintain continuity of service for the Campaign, it is necessary to increase the agreement to $150,000 for KJLH to create advertisem...
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