TITLE
Recommendation to receive supporting documentation into the record, conclude the hearing, consider the appeal by Pennbrooke Financial Services LLC, and approve a Conditional Use Permit (CUP) request for an “other financial service” (auto title loan) business located at 201 West Pacific Coast Highway within the Community Automobile-Oriented (CCA) and Regional Highway District (CHW) zones; or
Receive supporting documentation into the record, conclude the hearing, consider the appeal by Lee Fukui, Mauna Eichner, Lisa Wibroe, Annie Greenfeld, Colleen McDonald, Sam Portillo and Jack Smith, and deny the Conditional Use Permit (CUP) request for an "other financial service" (auto title loan) business located at 201 West Pacific Coast Highway within the Community Automobile-Oriented (CCA) and Regional Highway District (CHW) zones. (District 6)
DISCUSSION
A Conditional Use Permit (CUP) application was received on March 6, 2012, for an “other financial service” (auto title loan) business. The subject site is located at 201 West Pacific Coast Highway (Exhibit A - Plans & Photographs) on the northwest corner of Pacific Coast Highway and Pacific Avenue. The site is located in the Community Automobile-Oriented (CCA) District and the Regional Highway District (CHW) zoning districts.
The applicant applied for a CUP to establish an “other financial service”, in this case, an auto title loan business within a vacant building. As a loan company which provides loans on car titles, a CUP was required for an “other financial service” operation because the use is not defined under the Municipal Code. This request is the first auto title loan business to apply for a CUP to operate in the City; there are no other legally established auto title loan companies in the City. Auto title loan operations are regulated by the State of California, under Division 9 of the State Finance Code (Section 22150-22172).
Since this is a relatively new type of business in the City, the...
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