TITLE
Recommendation to receive and file a report on the development of a comprehensive sign program, including City gateway signage, wayfinding signage, and directional signage for public parking and coastal access. (Citywide)
DISCUSSION
As part of the Fiscal Year 2016 (FY16) budget process, the need for updating and replacing major gateway signage for entrances into the City was identified. Additionally, the need for a comprehensive coastal wayfinding signage program and a wayfinding program in the Downtown was also identified. City staff issued a request for proposals (RFP) in December 2015. As a result of that RFP process, staff selected Selbert Perkins Design (Consultant) to create a signage program that will result in design guidelines that will establish a uniform look and design theme for new signs in the public realm.
In June 2016, a kick off meeting with the Consultant was held. The Consultant was selected based upon their experience with signage projects in similar coastal cities, as well as the comprehensiveness of the scope of work, which would take the project from design through construction administration. Their work scope also includes a robust outreach process that involves numerous stakeholder outreach meetings, as well as a survey that will be widely distributed for public feedback.
The Consultant’s work will result in the preparation of a design template for a comprehensive sign program for the City that can be used for signage in the public realm, including City gateway entry signs and wayfinding signs to downtown parking and coastal access. The result of this program over time will be new Citywide entry and wayfinding signs for vehicles, pedestrians and bicyclists. The public outreach process will ensure that feedback is received from the Mayor and City Council and a broad range of community stakeholders and residents. The outreach is designed to be a collaborative process in order to propose a design that embraces the community’s values and identity.
On June 8, 2016, a project status update was provided to the Mayor and City Council, including the project schedule (Exhibit A). To date, the project is on schedule, and work is anticipated to be completed by the first quarter of 2017.
This matter was reviewed by Assistant City Attorney Michael J. Mais on August 3, 2016 and by Budget Analysis Officer Rhutu Amin Gharib on August 5, 2016.
TIMING CONSIDERATIONS
City Council action on this matter is not time critical.
FISCAL IMPACT
There is no fiscal or local job impact associated with this recommendation.
SUGGESTED ACTION
Approve recommendation.
Respectfully Submitted,
AMY J. BODEK, AICP
DIRECTOR OF DEVELOPMENT SERVICES
APPROVED:
PATRICK H. WEST
CITY MANAGER