Long Beach, CA
Share to Facebook Share to Twitter Bookmark and Share
File #: 21-1058    Version: 1 Name: CM - Latino Cultural Center Presentation
Type: Agenda Item Status: Approved
File created: 9/24/2021 In control: City Council
On agenda: 10/12/2021 Final action: 10/12/2021
Title: Recommendation to receive and file a report on the Latino Cultural Center Community Engagement and Business Plan. (Citywide)
Sponsors: City Manager
Attachments: 1. 101221-R-18sr.pdf, 2. 101221-R-18 Corresp. Senator Lena A. Gonzalez .pdf
TITLE
Recommendation to receive and file a report on the Latino Cultural Center Community Engagement and Business Plan. (Citywide)

DISCUSSION
On September 3, 2019, as part of the Adopted FY 20 Budget, the City Council authorized a one-time investment of $50,000 from the Special Advertising and Promotions Fund Group, to support outreach efforts for a Latino Cultural Center. The Office of Civic Innovation and the Departments of Economic Development, Parks, Recreation and Marine, and Public Works have led the effort to develop the framework and plan for the possible creation of a Latino Cultural Center.

In November 2020, over 50 prominent Latino leaders were asked to serve on the Latino Cultural Steering Committee to guide the visioning process. The City awarded funding to Centro CHA to implement a robust community engagement process and to Lord Cultural Resources to develop a business plan based on the community engagement and Steering Committee input.
Below is an outline of work accomplished to develop the Latino Cultural Center Community Engagement Report and Business Plan during monthly Steering Committee meetings. All Steering Committee documents and Zoom recordings can be found at .
Timeline Activity Lead
December 2020 Latino Cultural Center Kick Off Meeting City Staff, Centro CHA, and Lord Cultural Resources
January 2021 Latino Cultural Center Work Plan and Community Engagement Plan Review City Staff, Centro CHA, and Lord Cultural Resources
February 2021 History and Data about Latinos in Long Beach Centro CHA
March 2021 Celebrating Latino Leaders and Origin Storytelling City Staff and Centro CHA
April 2021 Latino Cultural Center Market Overview, Models, and Trends Lord Cultural Resources
May 2021 Latino Cultural Center Case Study Review Lord Cultural Resources
February to June 2021 Community Engagement Plan Implementation (interviews, focus groups, and surveys). Centro CHA
July 202...

Click here for full text