TITLE
Recommendation to increase appropriations in the Special Advertising and Promotion Fund Group in the City Manager Department by a total of $5,000, offset by $2,500 Second Council District One-time District Priority Funds and $2,500 Seventh Council District One-Time District Priority Funds transferred from the Citywide Activities Department to provide a contribution to Long Beach Lesbian & Gay Pride (LBLGP) Inc to support the 2022 Pride Parade and Festival on July 8-10, 2022; and
Decrease appropriations in the Special Advertising and Promotions Fund Group in the Citywide Activities Department by $5,000 to offset a transfer to the City Manager Department.
DISCUSSION
Long Beach Pride™, a 501(c)3 non-profit, is an all-volunteer organization that produces the annual three-day Long Beach Pride™ festival, parade and teen pride annually in July. The third largest Pride festival and parade in California, they celebrate the LGBTQ+ community with a focus on inclusion, and work to educate the wider community that diversity builds a stronger and healthier society. Taking pride in what they have achieved since 1984, we strive to teach the future generations that the battle for acceptance continues.
Historically the second-largest annual event in the City of Long Beach, people of all ages and from across the region attend the Pride Parade and Festival events. Supporting this weekend of events is a valuable way to build community and increase the visibility of our welcoming City. Some additional activities included in the Festival are a Transcendence Dome, Drag Makeup, Artist Walls, a Werkshop Ballroom, a Roller Rink, a Family Fun Zone, a Silent Disco, an adult-oriented fun zone, and more.
With the parade along Ocean Blvd and the festival taking place in the downtown waterfront, these events are located such that they will highlight the City’s beautiful waterfront spaces and will take advantage of our pleasant and cool summer climate. The parade and festival highlig...
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