TITLE
Recommendation to authorize City Manager to execute any and all documents necessary for a License Agreement with Belmont Brewing Company, Inc., Baja La Palapa Restaurant Group, Inc., and Beach Ventures, Inc. (collectively, Licensee), to refurbish and maintain a sign located on the City-owned parkway median at Livingston Drive and Termino Avenue. (District 3)
DISCUSSION
The City of Long Beach owns and maintains an illuminated cabinet style sign (Sign) located on the City-owned parkway median at the intersection of Livingston Drive and Termino Avenue. The Sign is currently used to provide direction to the Belmont Plaza Pool, Belmont Veterans Memorial Pier, and ocean-front restaurants, as these locations are not readily visible from the major corridors of Ocean Boulevard and Livingston Drive. The City leases property to two ocean-front restaurants and a concession operator, which include Belmont Brewing Company, Inc., Baja La Palapa Restaurant Group, Inc., and Beach Ventures, Inc.
In a mutual partnership effort, these establishments have proposed to refurbish the Sign to provide name specific wayfinding for their businesses and to add an additional illuminated cabinet to maintain directional signage for the City facilities. The approval of the initial design and any future modifications to the Sign shall be subject to the approval of the City.
Staff recommends a license agreement containing the following major terms and provisions:
· Licensor: City of Long Beach.
· Licensee: Belmont Brewing Company, Inc., a California corporation, Baja La Palapa Restaurant Group, Inc., a California corporation, and Beach Ventures, Inc., a California corporation (collectively, Licensee).
· License Area: An illuminated cabinet style sign on the City-owned median at the intersection of Livingston Drive and Termino Avenue.
· Term: The term shall commence upon the mutual execution of the License Agreement and shall run co-terminous with each party’s respective r...
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