TITLE
Recommendation to adopt Specifications No. RFP ED-22-102 and award a contract to Long Beach Center for Economic Inclusion, of Long Beach, CA, to implement the ActivateLB Customer Activation Program, in a total amount not to exceed $223,198 for a period of one year, with the option to renew for one additional year, at the discretion of the City Manager; and, authorize City Manager, or designee, to execute all documents necessary to enter into the contract, including any necessary subsequent amendments. (Citywide)
DISCUSSION
Long Beach Recovery Act
On March 16, 2021, the City Council adopted the Long Beach Recovery Act (LB Recovery Act), becoming one of the first major cities to approve COVID-19 recovery programs made possible through the federal American Rescue Plan Act (ARPA) and other federal and State funding sources. Additional adjustments to the LB Recovery Act were made as part of the Adopted Fiscal Year 2022 (FY 22) Budget, and periodic adjustments will be brought to the City Council as needed. Additional information about the LB Recovery Act is available at longbeach.gov/recovery
. A total of $19.5 million was allocated to the Direct Business Support program category, which includes the ActivateLB Customer Activation Program to address financial hardships that have been created by COVID-19.
About the ActivateLB Customer Activation Program
The ActivateLB Customer Activation Program was created to increase customer spending at Long Beach small businesses to support their economic recovery. To implement the citywide program, a challenge-based RFP was issued to request vendors submit their solutions to achieve the goal of attracting $1 million in additional spending to local businesses.
Long Beach Center for Economic Inclusion’s (LBCEI) proposal combines technical assistance to businesses with a technology platform that provides s...
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