TITLE
Recommendation to adopt resolution authorizing City Manager, or designee, to enter into an agreement with Suzanne P. Lawrence, dba Advisor Business Solutions, of Long Beach, CA, for culturally relevant communications and marketing services for the Black Infant Health Public Awareness Campaign, in an amount of $175,000 for the period of October 1, 2020 through June 30, 2021, with the option to renew for an additional one-year period, at the discretion of the City Manager. (Citywide)
DISCUSSION
City Council approval is requested to enter into an agreement with Suzanne P. Lawrence, dba Advisor Business Solutions (ABS), of Long Beach, CA, for culturally relevant communications and marketing services for the Black Infant Health (BIH) Public Awareness Campaign.
On October 13, 2020, the City Council authorized an agreement with the California Department of Public Health (CDPH), to accept and expend grant funding in the amount of $1,000,000, for the BIH Public Awareness Campaign (Campaign), for the period of September 1, 2020 through June 30, 2022. An important aspect of the Campaign is outreach and education, requiring the services of a specialist in communications, marketing, and app development, targeting the specific community identified in the grant.
In collaboration with the Northern California grantee, Fresno County Public Health Department, and the approval of CDPH, the Campaign will include pregnancy education, gestational calendars, meditation and stress reduction strategies, as well as breastfeeding information specifically tailored to Black women. The campaign will span across all 17 BIH programs, including five Southern California counties: Kern, Los Angeles, Riverside, San Bernardino, and San Diego. A consultant is needed to provide branding, website development, social media, and an app to expeditiously comply with these grant requirements. In addition, ABS will build a Black Health Equity Collaborative website to share culturally-tailored C...
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