Long Beach, CA
File #: 21-0217    Version: 1 Name: DS - Approve Contracts for on-call graphic design and creative services
Type: Contract Status: CCIS
File created: 3/1/2021 In control: City Council
On agenda: 3/16/2021 Final action: 3/16/2021
Title: Recommendation to adopt Specifications No. RFP DV20-027 and award contracts to Commune Communication, of Long Beach, CA; Cutter & Company, of Fountain Valley, CA; JPW Communications, of Carlsbad, CA; Krupp Creative, of Long Beach, CA; and, Picnic Design, of Santa Monica, CA, to provide as-needed graphic design and creative services for a variety of print materials, collateral, and interactive media in support of the City’s marketing and communications efforts, in a total annual aggregate amount not to exceed $700,000, for a period of two years, with the option to renew for three additional one-year periods, at the discretion of the City Manager; and, authorize City Manager, or designee, to execute all documents necessary to enter into the contracts, including any necessary amendments. (Citywide)
Sponsors: Development Services
Attachments: 1. 031621-C-3sr.pdf
Related files: 35907_000, 35908_000, 35909_000, 35911_000, 35911_001, 35907_001, 35927_000, 35909_001, 35927_001, 35927_002, 35907_002, 35911_002, 35909_002, 35908_001
TITLE
Recommendation to adopt Specifications No. RFP DV20-027 and award contracts to Commune Communication, of Long Beach, CA; Cutter & Company, of Fountain Valley, CA; JPW Communications, of Carlsbad, CA; Krupp Creative, of Long Beach, CA; and, Picnic Design, of Santa Monica, CA, to provide as-needed graphic design and creative services for a variety of print materials, collateral, and interactive media in support of the City’s marketing and communications efforts, in a total annual aggregate amount not to exceed $700,000, for a period of two years, with the option to renew for three additional one-year periods, at the discretion of the City Manager; and, authorize City Manager, or designee, to execute all documents necessary to enter into the contracts, including any necessary amendments. (Citywide)

DISCUSSION
City Council approval is requested to enter into contracts with Commune Communication, Cutter & Company, JPW Communications, Krupp Creative, and Picnic Design to provide as-needed graphic design and creative services. The City has historically used specialized firms on an as-needed basis for marketing, branding, design, and development of public-facing materials for print and digital distribution. Creative, concise messaging, and outreach is essential for the success of the City’s communication efforts to help ensure the public is well informed. A bench of qualified, readily available, and professional firms will provide specialized skills and expertise to assist in creating engaging and instructive projects.

The awarded firms will be retained on an as-needed basis via the issuance of contracts and purchase orders for negotiated services. The firms’ consultants and staff must agree on each project’s detailed scope of work and compensation prior to initiating work.

The Request for Proposals (RFP) was advertised in the Long Beach Business Journal on July 21, 2020 and August 4, 2020, and 540 potential proposers specializing in graphic design were not...

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