TITLE
Recommendation to authorize City Manager, or designee, to execute all necessary documents and any subsequent amendments, including amendments to award amount, with the California Department of Public Health, to accept and expend grant funding in the amount of $1,000,000 over the course of 22 months, for the Black Infant Health Public Awareness Campaign, for the period of September 1, 2020 through June 30, 2022, with the option to extend the agreement for one additional two-year period, at the discretion of the City Manager; and
Increase appropriations in the Health Fund Group in the Health and Human Services Department by $1,000,000, offset by grant revenue. (Citywide)
DISCUSSION
The City of Long Beach (City) Black Infant Health (BIH) Program was established in 1989 with the goal of reducing maternal and infant health disparities affecting African-American women and babies by ensuring access to quality health care services for pregnant women and children, providing linkages to preventive and primary care services for children and youth, and delivering family-centered, community-based comprehensive health education to address community concerns. Successful implementation of the program over the past 31 years has been contingent on effective communication between BIH staff, African American women, and community stakeholders in Southern California’s local health jurisdictions (LHJ). The Long Beach BIH Program is one of 17 BIH programs across the state.
On June 1, 2020, the California Department of Public Health (CDPH) issued a Request for Supplemental Information and invited LHJs with BIH programs to apply for media funding for the BIH Public Awareness Campaign. The LHJs will work with the CDPH to develop a campaign promoting public awareness about maternal and infant birth inequities in California. On August 14, 2020, the Health Department was awarded a two-year grant for the coordination, development and implementation of a public awareness campaign...
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