TITLE
Recommendation to authorize City Manager, or designee, to execute any and all documents necessary to execute an Exclusive Negotiation Agreement (ENA) with Little Brass Café, of Long Beach, CA, and The Grand Food & Beverage, of Long Beach, CA, for the maintenance and operation of concessions at El Dorado East Regional Park. (District 5)
DISCUSSION
El Dorado East Regional Park (El Dorado Park) is one of the most utilized parks in Long Beach, with over one million visitors per year, providing the opportunity for passive activities and recreation activities such as fishing and archery, certain fee-based activities such as bike rentals, picnic services and rentals, and special events that are open to the public. For the last several years, the City of Long Beach (City) has considered ways to re-activate vacant unused buildings within El Dorado Park to enhance visitor experience, improve park amenities, and create new revenue streams, while preserving the natural and idyllic elements of El Dorado Park (Attachment A). The Parks, Recreation and Marine and Economic Development Departments began exploring opportunities in 2019 to achieve these objectives.
On December 13, 2019, the City, through its consultant Lee and Associates, a local Real Estate Brokerage (Brokerage) specializing in restaurant and retail activity, released a Park Concessions and Catering Opportunity (Opportunity) to explore the feasibility of one or more concessionaire agreements at three existing structures within El Dorado Park. Two of the sites were formerly used as concession stands and the third structure was the former Park Ranger Station. These structures have been vacant since 2009.
The Opportunity was advertised through the Lee and Associates website and multiple commercial listing services, the City’s social media accounts, and direct outreach to local restaurant contacts through the Brokerage. Approximately 200 potential concessionaires were reached through the outreach efforts. ...
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