TITLE
Recommendation to approve granting a license to the Long Beach Police Officers Association, Inc., to use Long Beach Police Department trademarks; and, authorize City Manager, or designee, to execute a non-exclusive agreement between the City of Long Beach and the Long Beach Police Officers Association, Inc., to manufacture, distribute, and market Long Beach Police Department-branded apparel, accessories, and headwear. (Citywide)
DISCUSSION
The City of Long Beach (City) is the owner of the Long Beach Police Department (LBPD) design trademarks. City Council approval is requested to approve granting a license to the Long Beach Police Officers Association, Inc. (LBPOA), to use the “Long Beach Police Department,” “LBPD,” the “LBPD badge” trademarks. In addition, authorization is requested to execute a non-exclusive agreement with LBPOA, to manufacture, distribute, and market LBPD-branded apparel, accessories, and headwear (e.g., blankets, holiday ornaments, and hats). If approved, LBPOA will be authorized to manufacture, distribute, and market LBPD-branded merchandise to the public that has been approved by the Chief of Police or his designee. The majority of LBPOA merchandise is sold at cost to current and retired officers so there is no, or minimal, profit. Furthermore, the use of the LBPD trademarks for political functions or activities is prohibited.
The contract term for the proposed agreement will be in place as long as LBPOA produces merchandise containing LBPD trademarks. LBPOA will retain the revenue generated from the sale of merchandise. The City has the right to terminate the agreement for any reason by giving at least ten calendar days prior written notice. In the event of contract termination by either party, the City will take ownership of all remaining merchandise, and will reimburse LBPOA for authorized purchases made prior to the notice of contract termination.
This matter was reviewed by Deputy City Attorney Monica J. Kilaita on June 13, ...
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