TITLE
Recommendation to adopt Resolution of Intention declaring the intention of the City Council to add new business types to the East Anaheim Street Parking and Business Improvement Area methodology of assessment and, set the date of Tuesday, April 23, 2019, for the public hearing. (Districts 3,4)
DISCUSSION
The City of Long Beach (City) contracts with the Zaferia Business Association (ZBA) to promote and market the commercial area along East Anaheim Street using funds generated through the assessment of businesses located in the East Anaheim Street Parking and Business Improvement Area (EASPBIA). The ZBA Board of Directors serves as the Advisory Board to the City Council and makes recommendations regarding the EASPBIA boundaries, improvements, maintenance, and activities to be provided, including the method and basis of levying the assessment.
The Advisory Board has voted to make a formal request to the City Council to add new business types to the existing EASPBIA methodology of assessment. The new business types include:
1. Financial institutions (banks)
2. Insurance companies
3. Nonprofits
The “Request for New Members Report,” transmitting the recommendations of the Advisory Board, proposes the following assessment rates for the new business types:
Method of Assessment
Assessments are calculated as follows:
· Type 1 Businesses: Financial institutions shall pay an annual assessment fee of:
o Base Fee: $300 per year, except that secondary licensees in these classes are exempt; and,
o Employee Fee: $15 per employee up to $300 maximum.
· Type 2 Businesses: Insurance companies shall pay an annual assessment fee of:
o Base Fee: $200 per year, except that secondary licensees in these classes shall pay a base fee of $120; and,
o Employee Fee: $15 per employee up to $300 maximum.
· Type 3 Businesses: Nonprofit organizations shall pay an annual assessment fee of:
o Base Fee: $100 per year; and,
o Employee Fee: not applicable.
It is estimated that the chan...
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