TITLE
Recommendation to authorize City Manager to create and implement a Partnerships to Enhance Parks, Programs and Services Program for the Parks, Recreation and Marine Department. (Citywide)
DISCUSSION
BACKGROUND
In 1996, the City Council approved the Citywide Policy on Sponsorships (Policy) for the Department of Parks, Recreation and Marine (PRM), which resulted in several citywide sponsorship agreements. However, in subsequent years, the economic environment changed and sponsorship opportunities were not actively pursued. On July 12, 2011, the City Council requested that the Policy be reviewed and updated to allow PRM to solicit and accept corporate sponsorships. Pursuant to this request, staff researched best practices of comparable governmental agencies for identifying, evaluating, and approving sponsorships. The research revealed that a Request for Proposals (RFP) or a Request for Information (RFI) was typically relied upon to invite private vendors to bid on sponsorship opportunities, or provide information relative to a specific program, activity, or facility.
On March 13, 2012, the City Council approved several modifications to the Policy. A streamlined process for identifying and evaluating potential sponsorships was outlined that included seeking competitive proposals and selecting the best one in accordance with the City’s established purchasing practices. A non-exhaustive list of potential donations and/or sponsorships was included to offset costs for PRM programming, special events, facility maintenance, and/or facility improvements ranging from memorial benches to playgrounds.
On June 21, 2016, the City Council requested that PRM conduct a parks facilities and recreation programs analysis to inform the development of a pilot program designed to include new public-private partnership proposals to benefit community programs, facilities, and services.
DISCUSSION
In response to the City Council’s request, PRM staff performed an analy...
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