TITLE
Recommendation to authorize City Manager, or designee, to execute all documents necessary to enter into a new permit with Boat Rentals of America, Inc., to operate a recreational watercraft rental concession in Rainbow Marina for a term of three years and three months, with one three-year renewal option, at the discretion of the City Manager. (District 2)
DISCUSSION
Boat Rentals of America, Inc. (Boat Rentals), is a family-owned and operated business established in 1992. Since 2008, Boat Rentals has operated a recreational watercraft rental concession in Rainbow Marina that rents power boats, electric boats, and jet skis to the public. Boat Rentals’ volume has grown steadily year after year throughout its current term, providing convenient access to Long Beach waterways to more than 50,000 members of the public annually. In addition to the Rainbow Marina location, Boat Rentals currently operates out of four other California locations: Hotel Maya in Long Beach, Newport Beach, Dana Point, and Oceanside, as well as three Arizona locations: Tempe, Pleasant Harbor, and Chandler.
Permit No. 30686, between the City of Long Beach (City) and Boat Rentals, for operation of a watercraft rental concession, will expire on March 31, 2017, with no additional renewal options. Boat Rentals has submitted a proposal to provide a new, upgraded, and ADA-compliant customer service and ticketing kiosk, which will replace the existing temporary kiosk that is located on the Rainbow Esplanade. As Boat Rentals provides popular and valuable water-oriented services for the public and has committed to invest in the fabrication of a new customer service and ticketing kiosk, it is recommended that the City enter into a new permit to allow Boat Rentals to continue to provide watercraft rental services. The new kiosk, which will be provided and maintained by Boat Rentals at its sole cost and expense, will better facilitate Boat Rentals’ customer service and will further enha...
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