TITLE
Recommendation to request City Attorney to prepare an ordinance and resolution to designate the property located at 210 The Promenade North as a Long Beach Historical Landmark.
(District 2)
DISCUSSION
On January 4, 2016, an updated Cultural Heritage Ordinance No. 15-0038 took effect and streamlined the process for designation of new landmarks within the City. Among other changes, the updated Ordinance uses the four California Register criteria for landmark dedications and allows nominations to proceed directly from a Cultural Heritage Commission recommendation to the City Council for consideration.
On October 10, 2016, the Cultural Heritage Commission recommended that the City Council designate the property located at 210 The Promenade North as a local historic landmark (Exhibit A - Cultural Heritage Commission Staff Report). The two-story commercial building has been vacant in recent years but is now undergoing renovations, including façade improvements and restoration work. In September 2016, the Planning Commission approved a Conditional Use Permit to allow a high end tattoo parlor, with an accessory art gallery, to open on the second floor. A new ground-floor tenant is being sought as well.
Staff has consulted with, and assisted, the property owner regarding the benefits and regulations associated with this designation. Landmark status protects the structure from future demolition or alteration, and enriches the City’s rich cultural and architectural history. Also, this designation qualifies the property for application of a Mills Act contract and other incentives for restoration and maintenance of the historic structure.
The building is located on The Promenade, between Broadway and Third Street (Exhibit B - Location Map). The building features elements of both Art Deco and Streamline Moderne styles. All character defining features are located on the front façade and include the smooth plaster wall finish, second floor vertical fins, horizo...
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