TITLE
Recommendation to authorize City Manager to execute a permit with Shoreline Media, LLC, to furnish and maintain a recycling program in the Tidelands areas, using media-capable recyclable/trash receptacles for a five-year term, with two five-year renewal options at the discretion of the City Manager or his designee. (Districts 2,3)
DISCUSSION
Marine debris is a major threat to our Nation's coastal resources and to human health and safety along our shorelines. It is estimated that only five percent of this debris is ever collected or recycled. Federal, state, and local government entities have expressed concerns over these environmental issues and have initiated many programs intended to increase home and business recycling. The reason public beach recycling in the City of Long Beach (City) is not a part of these programs is simply because the cost of developing and maintaining an effective recycling program in these areas is prohibitive. In order to create a public beach recycling policy, it has become evident that an income-based self-sustaining program is required.
Shoreline Media, LLC, (Shoreline) was formed to increase environmental stewardship in California, through the establishment of municipal recycling programs, funded by the sale and operation of environmentally friendly outdoor media platforms. Its programs are 100 percent self-sustaining, through a combination of revenue from advertising on recyclable/trash receptacles (Green Bins) and processing of recyclables. Shoreline will deliver, install, and maintain the Green Bins in the impacted areas and share a significant portion of their gross advertising revenues with the City (see revenue projections below).
Aside from being self-sustaining, the proposed project will have a positive environmental impact along our shoreline. The program proposal has even garnered written endorsements from some prominent environmental advocacy groups prior to City approval of the concept. Public endorsers includ...
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