Long Beach, CA
File #: 14-0855    Version: 1 Name: CM - CVB Agreement
Type: Contract Status: CCIS
File created: 10/2/2014 In control: City Council
On agenda: 10/21/2014 Final action: 10/21/2014
Title: Recommendation to authorize City Manager to execute the Twelfth Amendment to Agreement No. 28164 with the Long Beach Area Convention and Visitors Bureau, Inc., to extend for a one-year period and to provide funding in the amount of $3,928,676 for Fiscal Year 2015. (Citywide)
Sponsors: City Manager
Indexes: Agreements, Amendments
Attachments: 1. 102114-R-22sr.pdf
Related files: 28164_003, 28164_004, 28164_005, 28164_006, 28164_007, 28164_008, 28164_009, 28164_010, 28164_011, 28164_012
TITLE
Recommendation to authorize City Manager to execute the Twelfth Amendment to Agreement No. 28164 with the Long Beach Area Convention and Visitors Bureau, Inc., to extend for a one-year period and to provide funding in the amount of $3,928,676 for Fiscal Year 2015. (Citywide)

DISCUSSION
On October 1, 2002, the City Council approved an agreement with the Long Beach Area Convention and Visitors Bureau, Inc. (CVB), to develop a program to promote the city as a convention and tourist destination. Since that time, the CVB has been administering a marketing program to establish the city as a site for conventions and tourism by promoting its attractions, resources, climate, and facilities. The agreement is amended annually to extend the term and to reflect the level of funding appropriated by the City Council.

On September 2, 2014, the City Council adopted the Fiscal Year 2015 (FY 15) Budget, which includes funding for the agreement with the CVB in the amount of $3,928,676, a $200,000 increase from FY 2014. Monies used for the contract are restricted funds from two sources: the Special Advertising and Promotion Fund and the Rainbow Harbor Area Fund. As in prior years, the proposed amendment includes funding for various promotional activities that support the City’s economic development objectives such as the Grand Prix.

This year, both the hotel occupancy rate and the average room rate reflect an increase over the same period last year (78.96 percent vs. 76.55 percent and $141.77 vs. $139.15/room). The hotel industry in Long Beach and other areas is recovering from being significantly impacted by the nationwide economic situation. Therefore, the CVB’s proposed amendment with the City for FY 15 will be key to ensuring a continuous promotion of the city as a convention and tourist destination. As a result of the CVB’s efforts, it has received for many years five of the most influential and recognized meeting industry awards. The CVB has been honor...

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