Long Beach, CA
File #: 06-0550    Version: Name: PRM - permit and amendments with Harbor Breeze Corp.
Type: Contract Status: CCIS
File created: 6/15/2006 In control: City Council
On agenda: 8/22/2006 Final action: 8/22/2006
Title: Recommendation to authorize City Manager to execute a permit, and any amendments, with Harbor Breeze Corp., to provide and operate retail merchandising units (RMUs) on the Rainbow Harbor Esplanade (Esplanade), for a term of three years, with two three-year options to renew, at the sole discretion of the City Manager. (District 2)
Sponsors: Parks, Recreation and Marine
Indexes: Contracts
Attachments: 1. C-34sr, 2. C-34att, 3. C-21sr, 4. C-21att
Related files: 07-1401
TITLE
Recommendation to authorize City Manager to execute a permit, and any amendments, with Harbor Breeze Corp., to provide and operate retail merchandising units (RMUs) on the Rainbow Harbor Esplanade (Esplanade), for a term of three years, with two three-year options to renew, at the sole discretion of the City Manager. (District 2)

DISCUSSION
Rainbow Harbor was officially opened nearly seven years ago. Since that time, development in Rainbow Harbor and the Pike Development Project has brought numerous retail and restaurant establishments to the area. The Department of Parks, Recreation and Marine (Department) determined that the placement of RMUs along the Esplanade would attract visitors to stroll the area and provide a benefit to both the visitors and area businesses. RMUs are kiosk type temporary units used to sell food and seasonal tourist oriented merchandise. The Department issued a Request for Proposal (RFP) in October 2004, for an RMU operator at the Esplanade. No responses were received for this RFP. Subsequently, the Department attempted to negotiate directly with the Pike lessee, Developers Diversified Realty (DDR), however an agreement could not be reached.

In October 2005, the Department received a proposal from Harbor Breeze Corp., to provide and operate RMUs along the Esplanade. The proposal was reviewed by the Department and deemed to meet the requirements of the previously issued RFP.

The major points of the proposed permit are as follows:

Premises: Rainbow Harbor Esplanade, in locations pre-established by the City (see Exhibit 1 for approved RMU locations);

Permitted Uses: A minimum of seven RMUs, up to a maximum of 19 RMUs, for the sale of food, beverages, and miscellaneous items, such as, but not limited to, souvenirs, gifts, novelties, clothing, and jewelry. Each RMU must be pre-approved by the Director of Parks, Recreation and Marine, or his designee (see Exhibit 2 for pictures of a sample RMU);

Storage: Storage of the RMUs i...

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