TITLE
Recommendation to authorize City Manager to execute a License Agreement with Big League Dreams USA, LLC, for a minimum term of 35 years at a refundable fee of $400,000 for the licensing of the Big League Dreams image and name. (District 7)
DISCUSSION
On January 18, 2002, the Department of Community Development, on behalf of the
Department of Parks, Recreation and Marine, solicited proposals for planning and
design consulting services related to the proposed Sports Park. The solicitation also
conveyed the City’s desire to contract the operation and management of the facility to
an experienced operator once the Sports Park is constructed. Big League Dreams
USA, LLC (BLD) was found to be the most qualified to provide planning and design
consulting services and to operate the Sports Park. Discussion and negotiation
subsequently commenced between City staff and BLD.
BLD has provided planning, design or construction services to fourteen cities, seven of
which are in Southern California. Five parks are currently open and are operated by
BLD, four parks are under construction and two additional parks have been approved
and are in planning and design. BLD has been successful in operating sports parks
based on a formula that involves replicas of well-known major league stadiums. BLD
has secured the rights to replicate these stadiums and licenses this right to each sports
facility. This approach, when combined with sports-themed concession buildings, a
multi-sport covered pavilion, batting cages, children’s playgrounds, and other family
amenities, has proven beneficial to other communities including Cathedral City, Mira
Loma and Chino Hills.
On April 18, 2006, the City Council adopted a Resolution certifying the Recirculated
Environmental Impact Report (EIR) for the development of the Sports Park. The
preferred alternative identified in the EIR is based upon BLD’s image and name. In
order to secure the right to utilize BLD’s image and name during the design
devel...
Click here for full text