TITLE
Recommendation to authorize City Manager to execute an advertising concession agreement and any amendments with Interspace Airport Advertising, a Pennsylvania Corporation, for the Long Beach Airport at 4100 E. Donald Douglas Drive for a five-year term, commencing
July 1, 2005, with one five-year extension option, for anticipated annual revenues of approximately $100,000. (District 5)
DISCUSSION
In an effort to upgrade and improve the advertising concession at the Long Beach Airport, the City recently issued a Request for Qualifications (RFQ) for a Terminal Advertising Concessionaire. The RFQ sought to identify potential concessionaires that could create and implement a Long Beach promotional program by providing display
advertising and welcome messages, which would include themed representations of the cultural, educational, entertainment and economic vitality of the City. The RFQ yielded one proposal from Interspace Airport Advertising (IAA). Review of IAA’s proposal, which included their related business experience, financial stability, market strategy, scope of advertising services, and proposed revenues to the City,
found IAA to be a viable and competitive candidate. Further, an independent review by the City’s fiscal consultant, Keyser Marston Associates, found IAA’s proposal to be
consistent with current market rates for similar advertising concessions. IAA has exclusively dedicated their advertising services to small airport operations for over 30 years, including 173 airports throughout North America, Latin America, the
Caribbean and Asia Pacific. IAA specializes in a unique community showcase of displays that utilizes appealing state-of-the-art concepts combined with the development
of a promotional program customized for each individual airport. The promotional program seeks to capture the essence of each city and all that it has to offer the airport traveler. The Long Beach promotional program will be designed to promote the City’s tourist an...
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