City of Long Beach - File #: 13-0676

• File #: 13-0676
• Version: 2
• Name: DS - Amend Sign Ordinance
• Type: Ordinance
• Status: Adopted
• File created: 7/25/2013
• In control: City Council
• On agenda: 9/3/2013
• Final action: 9/3/2013
• Title: Recommendation to declare ordinance amending the Long Beach Municipal Code by amending Sections 21.15.2510, 21.15.2520, 21.15.2550, 21.15.2570, 21.15.2571, 21.15.2573, 21.15.2577, 21.15.2580, 21.15.2600, 21.15.2620, 21.15.2630, 21.15.2700, 21.15.2710; 21.15.2720, 21.15.2730, 21.15.2740, 21.15.2750, 21.15.2980, by amending and restating in its entirety Chapter 21.44, and by amending Section 21.52.229; by adding Sections 21.15.2570.5, 21.15.2575, 21.15.2595, 21.15.2665, 21.15.2721, 21.15.2723, 21.15.2743, 21.15.2745, and 21.15.2755; and by repealing Sections 21.15.2540, 21.15.2560, 21.15.2640, 21.15.2670, 21.15.2680, 21.15.2690, and 21.15.2725, all relating to signs, read and adopted as read. (Citywide)
• Sponsors: City Attorney
• Related files: 13-028PL, 13-0677

Date	Ver.	Action By	Action	Result
9/3/2013	2	City Council	approve recommendation and adopt	Pass
8/13/2013	1	City Council	declare ordinance read the first time and laid over to the next regular meeting of the City Council for final reading	Pass

TITLE
Recommendation to declare ordinance amending the Long Beach Municipal Code by amending Sections 21.15.2510, 21.15.2520, 21.15.2550, 21.15.2570, 21.15.2571, 21.15.2573, 21.15.2577, 21.15.2580, 21.15.2600, 21.15.2620, 21.15.2630, 21.15.2700, 21.15.2710; 21.15.2720, 21.15.2730, 21.15.2740, 21.15.2750, 21.15.2980, by amending and restating in its entirety Chapter 21.44, and by amending Section 21.52.229; by adding Sections 21.15.2570.5, 21.15.2575, 21.15.2595, 21.15.2665, 21.15.2721, 21.15.2723, 21.15.2743, 21.15.2745, and 21.15.2755; and by repealing Sections 21.15.2540, 21.15.2560, 21.15.2640, 21.15.2670, 21.15.2680, 21.15.2690, and 21.15.2725, all relating to signs, read and adopted as read. (Citywide)

DISCUSSION
On August 3, 2010, the City Council adopted a motion requesting staff to review the current sign ordinance and enforcement practices, determine what changes were necessary to prevent sign blight, and to encourage signs that present a positive image of the City to residents, businesses, and visitors. Planning staff has worked over several years to research and prepare an amendment to the Zoning Regulations (zoning code) pertaining to on-premises signs, regulated in Chapter 21.44 of the Municipal Code. This effort is now complete, and staff is pleased to present the new text to the City Council for review and consideration.

The revisions to the existing sign code relate to "on-premises" signs. On-premises signs include signs that identify a business, product, service, building, or other article that is located on the same site as the sign itself. This differentiates on-premises signs from what the zoning code considers to be billboards ("off-premises signs"), which convey a message related to an activity, service, or commodity found somewhere other than where the sign is located. The most common example of an on-premises sign would be a sign for a business, at the business location.

The intent of the new sign regulations is focused on three maj...