TITLE
Recommendation to authorize City Manager to execute all necessary documents with the Long Beach Public Transportation Company for a twelve (12) month period for the Belmont Shore Employee Rider Pass Program in the amount not to exceed $180,000, and authorize City Manager to execute any necessary amendments, including term extensions at the sole discretion of the City Manager. (District 3)
DISCUSSION
The Belmont Shore Business Association (BSBA) and the Belmont Shore Parking and Business Improvement Area Advisory Commission (BSPBIAAC) have been exploring ways to mitigate parking challenges for residents, as well as for customers shopping in Belmont Shore. A recently established trial program, the Belmont Shore Employee Rider Pass Program (Program), makes use of the existing Long Beach Transit (LBT) bus services for employees of Belmont Shore businesses. This bus pass allows unlimited rides on all LBT bus routes seven days per week for employees of Belmont Shore businesses who take advantage of the Program.
In accordance with City Council approval on February 21, 2012, Long Beach Transit launched a three-month trial Program for the period of May 25, 2012 through September 3, 2012, offering a rate of $0.50 per ride, which was reduced from their average 30-day pass rate of $0.86 per ride. LBT anticipated ridership of 500 employees per month, but the cost to the BSBA/BSPBIAAC was capped at $15,000 per month. At full fare, a ridership of 500 employees would translate to approximately $25,800 per month.
As a result of the initial success of the Program, on July 24, 2012, the City Council approved a six-month extension of the trial Program through February 28, 2013 in order to gather more data for considering a long-term extension of the Program. At the November 15, 2012 BSPBIAAC meeting, the Commission unanimously approved extending the Program based on most current data, and they requested that the City Council approve a long-term extension of the ag...
Click here for full text