Long Beach, CA
File #: 12-0746    Version: 1 Name: PW - ROI for Long Beach Tourism BIA
Type: Resolution Status: Adopted
File created: 8/13/2012 In control: City Council
On agenda: 9/4/2012 Final action: 9/4/2012
Title: Recommendation to adopt resolution approving the Annual Assessment Report for October 1, 2012 to September 30, 2013, for the Long Beach Tourism Business Improvement Area, declaring its intention to levy the annual assessment and setting the date of hearing for Tuesday, October 2, 2012 at 5:00 p.m. (Districts 1,2,4,5)
Sponsors: Public Works
Attachments: 1. 090412-R-17sr&att.pdf, 2. RES-12-0082.pdf
Related files: 12-0874, 12-0840
TITLE
Recommendation to adopt resolution approving the Annual Assessment Report for October 1, 2012 to September 30, 2013, for the Long Beach Tourism Business Improvement Area, declaring its intention to levy the annual assessment and setting the date of hearing for Tuesday, October 2, 2012 at 5:00 p.m. (Districts 1,2,4,5)

DISCUSSION
The Long Beach Area Convention and Visitor Bureau (LBCVB) promotes and markets the City of Long Beach as a tourism destination using funds generated through the assessment of hotel properties located in the Long Beach Tourism Business Improvement Area (LBTBIA). State law governing Parking and Business Improvement Areas requires the submission of an annual assessment report by the Advisory Commission designated for this Assessment District.

At its July 19, 2012 meeting, the LBCVB Board voted to adopt the Fiscal Year 2013 (FY 13) LBTBIA Assessment Report (attached). The Assessment Report describes boundaries, proposed activities and budgetary information, as well as the method and basis for continuation of the assessment. The report proposes no change in the basis and method of levying the assessment and no significant change in proposed activities.

The recommended Resolution of Intention grants approval of the Assessment Report, declares the intention of the City Council to levy the assessment for proposed activities, and sets the date of the public hearing for October 2, 2012.

This matter was reviewed by Assistant City Attorney Charles Parkin on July 30, 2012 and Budget Management Officer Victoria Bell on August 16, 2012.

TIMING CONSIDERATIONS
City Council action is requested on September 4, 2012 to set the date for the public hearing for October 2, 2012. The new contract year begins on October 1, 2012.

FISCAL IMPACT
It is estimated that the LBTBIA will generate $3,618,800 in FY 13 through the proposed continuation of the assessment. Short-term room rental-assessment funds are collected from hotels and passed direct...

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