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Recommendation to authorize City Manager to execute an agreement with RecycleRewards for the purpose of implementing a recycling incentive program, for a term of three years with two one-year renewal options at the discretion of the City Manager. (Citywide)
DISCUSSION
On November 30, 2011, the City issued a Request for Proposals (RFP) seeking a contractor to implement a recycling incentive program. The goal of this effort is to increase citywide recycling activity and enhance the existing residential recycling program by providing incentives for participating residents. RecycleRewards (RR) was the only respondent to the RFP.
The incentive program proposed by RR is structured around the concept that residents will recycle more materials if they are “rewarded” for their efforts. These rewards are issued in the form of points. The more residents recycle, the more points they receive. Points may then be redeemed for discounts or free offers, such as “buy one get one free,” “$10 off with a purchase of $50 dollars or more” or free samples of products. Current partners of RR include Macy’s, Kashi, Nestle Purina, Coca-Cola and Ziploc.
To implement this program, RR will partner with the Environmental Services Bureau (ESB), Waste Management, Inc. (WMI), the City’s contracted residential recycling service provider, and local businesses that will offer ‘rewards’.
RR’s responsibilities include program design, public outreach, and the initial and ongoing marketing of the program. Their performance will be evaluated according to the following criteria:
· Increase in the amount of residential recycling collected as it compares to the overall amount of waste generated among City serviced accounts;
· The percentage of eligible participants that join the rewards program;
· The percentage of participants that redeem rewards;
· Measurement of extraneous materials in recyclables collected; and
· Participation of local businesses as reward partners.
The City wi...
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