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Recommendation to authorize City Manager to execute an agreement and all necessary documents with the Long Beach Public Transportation Company for the purpose of initiating a trial Belmont Shore Employee Rider Pass Program to provide valid transit access to all eligible persons employed by Belmont Shore businesses on all established Long Beach Transit bus service routes between
May 25, 2012 and September 3, 2012. (District 3)
DISCUSSION
The Belmont Shore Business Association (BSBA) and the Belmont Shore Parking Advisory Commission (BSPAC) have long been exploring ways to mitigate parking challenges for residents, as well as for customers shopping in Belmont Shore. One consideration would be to utilize a shuttle service for employees of businesses in Belmont Shore. As a potential solution, the Long Beach Public Transportation Company (LBT) proposed a cost-sharing Belmont Shore Employee Rider Pass Program (Program) that would make use of the existing LBT bus services for employees of Belmont Shore businesses.
LBT proposed a three-month trial Program offering a rate of $0.50 per ride, which would be $0.36 less than the average 30-day pass rate of $0.86 per ride. LBT anticipates ridership of 500 employees per month, which equates to $15,000 per month ($0.50 x 2 trips per day x 30 days x 500 participants) and the cost to the BSBA/BSPAC would be capped at $15,000 per month. At full fare, a ridership of 500 employees would translate to approximately $25,800 per month.
This program would allow employees of Belmont Shore businesses unlimited rides on all LBT bus routes seven days per week. In addition, the BSBA/BSPAC would only be responsible for paying for employees who take advantage of the program. LBT is willing to pay up to $2,500 to support a mutually agreed upon marketing program, as well as cover the cost of printing Belmont Shore Employee custom bus passes.
On May 19, 2011, the Belmont Shore Parking and Business Improvement Area Advisory Comm...
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