TITLE
Recommendation to adopt Resolution of Intention to form the Long Beach Tourism Business Improvement Area, set the date for a public hearing of June 21, 2005, designate the Advisory Board, authorize City Manager to initiate majority protest proceedings and authorize City Clerk to receive written protests. (Districts 1,2,4,5)
DISCUSSION
Several of the City's hoteliers have requested the City's assistance in establishing a Long Beach Tourism Business Improvement Area (LBTBIA) to assess a levy on their hotels within certain proposed boundaries. The Long Beach Area Convention and Visitors Bureau (CVB) coordinated the request. The Parking and Business Improvement Area Law of 1989 of the California Streets and Highways Code allows the creation of a Business Improvement Area (BIA) allowing property owners to voluntarily levy an assessment upon themselves to provide for improvements and/or activities.
Use of Funds
LBTBIA funds are to be used to administer marketing programs to promote the City of Long Beach as a tourism destination and to fund projects, programs and activities that benefit hotels within the boundaries of the LBTBIA. Annually, the CVB will submit a management plan, budget and status report. The LBTBIA is expected to generate approximately $3,130,000 in its first year.
Adoption Process
The attached Resolution of Intention (ROI) and Engineer's Report are necessary to establish LBTBIA boundaries, specify its mission and per State Code, describe its allowable improvements and activities. The ROI and Engineer's Report also establish the LBTBIA's Advisory Board, propose that the CVB administer tourist marketing programs and provide the method and basis of levying the assessment.
The adoption of the attached ROI would declare the City Council's intention to begin the LBTBIA proceedings and set a public hearing for June 21, 2005 at 5:00 p.m. The City Council shall receive written or oral protests at the public hearing. Protests must be filed i...
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