TITLE
Recommendation to increase appropriations in the Special Advertising and Promotion Fund Group in the City Manager Department by $5,000, offset by the First Council District one-time District Priority Funds transferred from the Citywide Activities Department to provide a contribution to Centro CHA for costs associated with the Dia De Los Muertos "pop-up" festival that occurred November 8, 2019 on the Promenade in downtown Long Beach; and
Decrease appropriations in the Special Advertising and Promotion Fund Group in the Citywide Activities Department by $5,000 to offset a transfer to the City Manager Department.
Increase appropriations in the Special Advertising and Promotion Fund Group in the City Manager Department by $13,040, offset by First Council District one-time District Priority Funds transferred from the Citywide Activities Department for Special Events and Filming Office to install neighborhood pride banners along Pine Avenue from 3rd Street to Anaheim Street, Pacific Avenue from 3rd Street to Anaheim Street, and 3rd Street from Pacific Avenue to the 710 Freeway.
Decrease appropriations in the Special Advertising and Promotion Fund Group in the Citywide Activities Department by $13,040 to offset a transfer to the City Manager Department.
DISCUSSION
On November 8, 2019, the office of State Senator Lena Gonzalez, in partnership with the First Council District office, Los Angeles County Supervisor Janice Hahn, the Water Replenishment District of Southern California, and Centro CHA hosted a Dia de Los Muertos "pop-up", which included art by local artists, an opportunity for the community to interact with elected officials and their staff, and a community-building activity for an underserved area.
Neighborhood pride banners bring a sense of place to corridors and draw attention to important business and mixed-use districts, helping to build community and increase economic activity. Banners on pine avenue from 3rd St. to Anaheim St., Pacific A...
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