TITLE
Recommendation to request City Manager to authorize the Department of Parks, Recreation and Marine to conduct a parks facilities and recreation programs analysis report to inform the development of a pilot program designed around new public-private partnership proposals to benefit community programs, facilities and services, and report back to City Council with progress update within sixty (60) days.
DISCUSSION
BACKGROUND:
In 1996 the City Council approved a Citywide Policy on Sponsorships for the Department of Parks, Recreation and Marine (PRM) that was later updated in 2012 at the direction of the Council beginning in the prior year. As part of staff's research at that time into best practices for identifying, evaluating and approving sponsorships, it was determined that utilizing either a Request for Proposal (RFP) or a Request for Information (RFI) was typically relied upon by comparable governmental agencies to invite private vendors to bid on sponsorship opportunities or provide information relative to a particular program, activity or facility.
On March 13, 2012 the Council approved several modifications to the aforementioned policy including a streamlined process for identifying and evaluating potential sponsorships, including seeking competitive bids and selecting the best proposal in accordance with the City of Long Beach's Purchasing Policy. A non-exhaustive list of potential donations and/or sponsorships for items, events, programs and facilities by individuals, companies or foundations, with proceeds going to PRM to offset costs for programming, facility maintenance and/or improvements, ranges from memorial benches to playgrounds. All formal agreements are handled utilizing the City's existing process for purchasing as established by the City Charter, and the City Council also retains the sole authority to (temporarily) name for sponsorship purposes City-owned land, buildings and facilities.
There is a great need for both improved and a...
Click here for full text