TITLE
Recommendation to receive supporting documentation into the record, conclude the public hearing, deny the appeal of Cabe Toyota, and uphold the Planning Commission decision denying a Conditional Use Permit for a 1,089 square-foot, double-faced illuminated freeway sign with electronic message center, with a height of 60 feet from freeway grade located at 3377-3399 Long Beach Boulevard. (District 7)
DISCUSSION
On September 17, 2009, the Planning Commission voted to deny a Conditional Use Permit request for a 1,089-square-foot double-faced illuminated freeway sign with electronic message center, with a height of 60 feet from freeway grade. The item had been before the Planning Commission twice as a study session and twice for consideration, before the decision was rendered. The applicant appealed the decision on September 28,2009.
The project site is located on a 34, 182-square-foot lot at 3377-3399 Long Beach Boulevard (Exhibit A - Location map). The site is in the CCA zone and contains two commercial buildings.
Cabe Toyota is proposing to operate a leasing office at the subject site and is requesting approval of a 1,089-square-foot double-faced illuminated freeway sign with electronic message center, with an overall height of 80 feet (60 feet from freeway grade). The proposed sign contains three separate display areas that include two cabinet signs and one electronic full color message center (Exhibit B - Plans and photos). It would be located along the southern property line just east of the existing building and adjacent to the 405 freeway. No alternative designs were presented to staff for review.
The proposed sign is consistent in both height and size with the two other existing auto-related electronic message boards in the city (Cal Worthington and Circle Auto Group/Coast Cadillac). However, the Planning Commission determined that the proposed sign is not in keeping with the character of the neighborhood in which it is proposed, and will negativ...
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