TITLE
Recommendation to authorize City Manager, or designee, to execute all documents necessary to amend Agreement No. 28164 with the Long Beach Area Convention and Visitors Bureau, Inc., to provide a one-time increase in funding in the amount of $300,000, for a revised amount of $5,358,676 for Fiscal year 2020; and
Increase appropriations in the Special Advertising and Promotions Fund Group in the City Manager Department by $300,000, offset by funds available. (Citywide)
DISCUSSION
City Council authorization is requested to execute Amendment No. 18 to Agreement No. 28164 (Agreement) with the Long Beach Area Convention and Visitor’s Bureau, Inc. (CVB), to provide a one-time increase in funding in the amount of $300,000 for Fiscal Year 2020 (FY 20), to support an investment in the promotion of travel and tourism in Long Beach, and to help generate increased revenue for the City. Since the City Council approval of the FY 20 Agreement, the COVID-19 pandemic has had a significant impact on the tourism industry, due to the resulting travel restrictions as well as a downturn in demand among travelers. The one-time transfer of funds will allow the CVB to market Long Beach attractions, hotels, restaurants and other businesses as they reopen. CVB marketing materials will highlight outdoor experiences available in Long Beach, and other activities approved under the current Safer at Home Order.
On October 1, 2002, the City Council approved an agreement with the CVB to develop a program to promote the City as a convention and tourist destination. Since that time, the CVB has administered a marketing program to establish the City as a site for conventions and tourism by promoting its attractions, resources, climate, and facilities. The agreement is amended annually to extend the term and to reflect the level of funding appropriated by the City Council.
On October 8, 2019, the City Council authorized the City Manager to execute Amendment No. 17 to the Agreement with...
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