TITLE
Recommendation to receive and file report on the Long Beach Signage Installation Plan. (Citywide)
DISCUSSION
On March 1, 2005, the City Council directed staff to update the City Council on a possible Long Beach Gateway Signage Installation Plan (Exhibit A). It was requested that this report include pictures of existing and proposed signage, planned locations, timelines for installation and budgetary concerns. This report includes background on the Long Beach Gateway Signage Installation Plan, an update on Redevelopment Agency gateway signage, a proposed Citywide signage plan, an overview of the Downtown Wayfinding Signage Program and other signage efforts.
Background
On February 2, 1999, the City Council approved a recommendation from the Traffic and Infrastructure Committee (Committee) to establish a City Signage Task Force (Task Force) under the direction of Long Beach Strategic Marketing, Inc. The Committee instructed the Task Force to produce a report including designs, proposed materials, costs, production and placement schedule, maintenance features, existing ordinances, adaptability to geographic locations and general aesthetics. Specifically, the Task Force was asked to develop sign designs for City entrances at the southern end of the 710 Freeway and the intersection of Marina Drive and 2nd Street.
The Committee received the Task Force's report on September 14, 1999 (Exhibit B), and on October 5, 1999, the City Council concurred with the recommendations of the Committee. The recommendations included approving the concepts outlined in the Task Force's report, authorizing Long Beach Strategic Marketing, Inc. to apply for permits for two signs, and requesting staff to report back with recommendations for
implementing a Citywide signage program. For a variety of reasons, no action was taken to implement these recommendations and no signage was installed until 2004 when a new program was initiated by the Redevelopment Agency.
Redevelopment Age...
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