TITLE
Recommendation to declare ordinance amending Ordinance No. ORD-10-0012, modifying the assessments to be levied within the East Anaheim Street Parking and Business Improvement Area, read and adopted as read. (Districts 3,4)
DISCUSSION
The City of Long Beach (City) contracts with the Zaferia Business Association (ZBA) to promote and market the commercial area along East Anaheim Street using funds generated through the assessment of businesses located in the East Anaheim Street Parking and Business Improvement Area (EASPBIA). The ZBA Board of Directors serves as the Advisory Board to the City Council and makes recommendations regarding the EASPBIA boundaries, improvements, maintenance, and activities to be provided, including the method and basis of levying the assessment.
At its April 9, 2019 meeting, the City Council adopted Resolution No. RES-19-0049, granting approval of the Request for New Members Report, declaring the intention of the City Council to add new business classifications to the EASPBIA methodology of assessment, and set April 23, 2019 as the date of the public hearing.
State law provides that the City Council shall hear and consider all protests against the assessment, program, boundaries of the area, and/or any benefit zones as proposed in the Request for New Members Report. The Request for New Members Report, transmitting the recommendations of the EASPBIA Advisory Board, proposes the following:
· Add the following business classifications to the EASPBIA methodology of assessment:
· Financial institutions (banks)
· Insurance companies
· Nonprofits
· Assessments for the new business classifications are calculated as follows:
o Type 1 Businesses: Financial institutions shall pay an annual assessment fee of:
§ Base Fee: $300 per year, except that secondary licensees in these classes are exempt; and,
§ Employee Fee: $15 per employee up to $300 maximum.
o Type 2 Businesses: Insurance companies shall pay an annual assessment fee of:
§ Ba...
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