TITLE
Recommendation to declare ordinance establishing the East Anaheim Street Parking and Business Improvement Area (EASPBIA), fixing the boundaries thereof, providing for the levy of an additional business license tax to be paid by businesses in such area and establishing an advisory board, read and adopted as read. (Districts 3,4)
DISCUSSION
The Parking and Business Improvement Area Law of 1989 of the California Streets and Highways Code allows for the creation of Business Improvement Areas, allowing business owners to voluntarily levy an assessment upon themselves to provide for improvements and activities.
Working in conjunction with the East Anaheim Street Business Association (EASBA), the businesses along Anaheim Street, between Junipero Avenue and Pacific Coast Highway, have petitioned the City for the creation of a business improvement district, i.e., the East Anaheim Street Parking and Business Improvement Area (EASPBIA). The new business improvement district shall be comprised of business licensees within the proposed boundaries, as described in the attached Ordinance.
Through the EASBA, the business community has already implemented programs to increase the attractiveness of the area, promote their unique products and services, reduce crime, and improve the economic vitality of area businesses.
Use of Funds
EASPBIA funds shall be used to administer marketing programs to promote the Anaheim Street shopping area and to fund projects, programs and activities that benefit the individual businesses within the boundaries of the EASPBIA. The EASBA, which is the managing entity of the EASPBIA, shall be required to submit quarterly and annual financial and program reports.
The EASPBIA Initial Assessment Report and Proposed Service Plan (Assessment Report) details the boundaries of the EASBPIA, the amount and method of assessment for each business, and the improvements for which the assessment funds will be used. The assessment methodology will generat...
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